ESM has always been a great magazine - they’ve had their up’s and down’s like any other publication. Maybe there are some things in the more current issues that you may not be entirely fond of (Fight Club, ESM Girl) but all in all it speaks to East Coast surfing better than any 14 page hurricane article in Transworld or some audio commentary on Surfline.com
Now ESM has a truly great website. If you’re like me you might have checked their old one every once in a while purely out of curiosity to see if they’d finally gotten rid of it. Well start checking more often because if you don’t keep up, some good content is going to pass you by. The site has been up for little under a month and the ticker on the front page has been replaced with content probably 4 times already. Transworld is still running some thing on Easter Island that’s been over for weeks, everybody’s reposting the Hobgoods videos. We’re in dire times.
These guys at ESM are animals when it comes to posting new content - that might be something they decide to cut back on as deadlines approach or they tire of updating their facebook statuses every other day but the quality of the content shows no sign of slowing down. Nick McGregor has always written insane music reviews - they’re enlightened and not all preachy like a lot of jackasses who write about music just to prove they know more than you. So Nick’s really good at finding and writing about music. I don’t mean to say that he excels at sniffing around the HypeMachine to find the next hot and bloggable band either, he’s got a seriously good and eclectic taste in music and now we get to read his interviews with bands online. Take his third music update so far with Hank the 3rd - he’s asking this dude about how his granddad’s drug problems affected his childhood and how often he sees his old man while Surfing Magazine is talking to Cursive about how “civics and home life” inspire their music. Really?
And finally, The Shreditor, not sure if this one comes out monthly with the mag or as often as Pruett has a pile of photos and witty comments to post alongside them but it’s pure gold. Hopefully we see plenty of these because they are ridiculous and sure to get you weak and probably some of you a little pissed off as well.
So Easternsurf.com has the best website in all of internetland and the mag aint going nowhere, so we get the best free magazine on both coasts and now a kick ass website to go along with it. Head over there now, create an account with a made up name and start talking shit and giving your feedback because you know those guys are listening.

















